What is an Augmented Reality (AR)?

What is an Augmented Reality (AR)?

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Introduction to AR Technology

Augmented reality (AR) is a technology that combines virtual reality and real-world elements. It is an interactive experience that is created and viewed through a smartphone’s camera. The technology uses a combination of a device’s camera, GPS, 3D graphics, and sensors to overlay virtual objects on the real world. For example, the smartphone app Pokemon Go, which was released in 2016, enabled users to capture the Pokemon characters that were overlaid on the real world.

Benefits of using augmented reality

  • Interactive learning
  • Cost savings
  • Targeted marketing
  • Ease of use
  • Customer experience

person using AR application to display sofa on a construction site

Prographers created advanced Augmented Reality applications. Augmented Reality creates enormous possibilities for all the economic areas – in every business, there are processes, in which AR can be used. AR technology is very desirable, especially when the product show makes sense to be presented against a real-life background. AR functionality creates a perfect chance to build innovation in your company and distinguish it from competitors. Prographers have a dedicated branch to create dedicated applications with AR functionalities or aid your team with implementing one.

Augmented Reality Usage

Augmented Reality finds usage in many different fields, for example:

Education – interactive books, scientific material, Augmented Reality overlays on existing objects
Interior designing, production, and sale of home furnishings – applications that simulate the location of products in the customer’s area.
Entertainment – games based on AR, interactive puzzles, photos, tattoos
Marketing – brochures and marketing materials enriched with AR technology, mobile applications displaying Augmented Reality advertisements
Automotive – AR configurators, showing 1:1 3D models of cars, with the possibility of user-model interaction
E-commerce – virtual showrooms

Sources:
https://en.wikipedia.org/wiki/Augmented_reality

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